CHALLENGE
Celebrate originality by launching a new digital experience for adidas.

EXECUTION
I concepted and designed an app for adidas that taught the user how to lace their sneakers using different lacing methods. The app featured a menu with 10 different lacing styles. The user would then follow the tutorial and once completed, they would upload a photo of their newly laced sneaker to the the app and share with the wider adidas community.

ROLES
Client: Adidas
Creative, Art Direction & Design: Mario Vaz