CHALLENGE
Launch the Nike Air Max 200 for Nike by Footasylum as a full service campaign to cover retail, e-commerce, social and digital.

EXECUTION
The Nike Air Max 200 is a fairly new silhouette to be launched by the iconic brand. With the new Air Max Unit being twice the size as usual, we had to launch a campaign that was commercial enough for the mass consumer. I concepted a high energy shoot that celebrated the launch of each colourway using a custom colourama.

ROLES
Client: Nike / Footasylum
Creative & Art Direction: Mario Vaz
Production: Beth Spellacy
Photography: Phill Splaine
Videography: Tom Hancox
Styling: River Fallon
Retouching: Si Shirley
Models: Kaman / Zoe