ADIDAS HOME OF CLASSICS

CHALLENGE
Launch the Home of Classics collection for Footasylum as an extension of Adidas Global Campaign.

EXECUTION
Built for purpose. Made to get messed up. This iconic sneaker collection proves that timeless design is built by experiences. Celebrating 50 years of craftsmanship, The Home of Classics is a collection of 10 staple silhouettes by Adidas. The Concept: Made with care. Worn without. We had our models sneak backstage. Exploring what’s behind the curtains and wreaking havoc behind the scenes - all in their fresh white creps. This full-service campaign was rolled out across social, e-commerce, retail, and out-of-home.

ROLES
Client: Adidas / Footasylum
Creative & Art Direction: Mario Vaz
Production: Beth Spellacy
Photography: Jennifer Jukes
Styling: Alissa O’Malley
Retouching: Si Shirley
Models: Christian / Jack