ADIDAS OZWEEGO

CHALLENGE
To bridge the gap between the nostalgic 90’s and techie 2000’s for one of Adidas’ most iconic sneakers. Create a full service campaign for the Adidas Ozweego to cover social, retail and e-commerce for Footasylum.

EXECUTION
We brought the team together to create a world that exists somewhere in between time. Inspired by the vaporwave aesthetic, Ozweego World was born. A world where time is scrambled and artefacts from the past, present and future all co-exist. We compiled objects from the past along with some futuristic lighting to create a set build. The campaign was featured across all Footasylum stores and digital platforms including social and e-commerce. The campaign name was adopted by Adidas themselves as they rolled out “Ozweego World” across their very own campaigns.

ROLES
Client: Adidas / Footasylum
Creative & Art Direction: Mario Vaz / Tom Appleton
Production: Liv Johnson
Photography: Phill Splaine
Videography: Tom Hancox
Styling: Alissa O’Malley
MUA: Laura Gibbs
Retouching: Si Shirley
Models: Ursula / John