CHALLENGE
Launch a set of posters to celebrate the 10 year anniversary of Frank Ocean’s Channel Orange in collaboration with Genius.

EXECUTION
Genius is the world's biggest collection of song lyrics and musical knowledge. Each track had it’s own poster with subliminal imagery to represent the meanings behind the lyrics. The posters were seen on Genius’ social and digital channels and were also featured on both Apple Music and Spotify apps as temporary album artwork while the campaign lasted.

ROLES
Client: Genius
Design & Art Direction: Mario Vaz