ADIDAS ZX 2K BOOST

CHALLENGE
To launch the first BOOST product for Adidas by Footasylum as a full service campaign.

EXECUTION
ZX takes an icon to a new dimension of comfy. Innovated for the ultimate “squish” with new wrapped BOOST, ZX never felt so good. I wanted to emphasise the idea of BOOST in an abstract way. The BOOST material itself being, soft, white, airy, and bouncy. But to pull this campaign off, I needed some “advanced” models - you know the kind of ones that can catch air and do backflips. So I enlisted the help of Khagen and Oscar: two models that also happen to be both gymnasts and breakdancers. Put them inside a 30ft, inflatable, custom-built bouncy castle and we’ve got all the BOOST you can imagine.

ROLES
Client: Adidas / Footasylum
Creative & Art Direction: Mario Vaz
Production: Nick Gee
Photography: Phill Splaine / Jennifer Jukes
Styling: Ellie Rose
Retouching: Si Shirley
Models: Khagen / Oscar