CHALLENGE
To launch a campaign that would encourage the Beats fanbase to interact with the UEFA Euros 2020.

EXECUTION
To get fans psyched up for the Euros, Beats launched a social competition via Instagram and Twitter. Users were encouraged to guess the country based on the colours of each pair of Studio 3 headphones and respond in the comments section. I designed a set of posts featuring each of the Studio 3’s dripped in the same colour as their chosen team.

ROLES
Client: Beats
Agency: Social Chain
Creative Direction: Mario Vaz / Theo Watt
Design & Art Direction: Mario Vaz
Project Management: Pete Goosey
Account Management: Grace Ingrey / Chloe Pryce