JORDAN (HER)

CHALLENGE
To launch the first exclusive drop for Footasylum Women’s with not one, but three Jordan 1’s.

EXECUTION
The Jordan 1 made a serious comeback over the last few years but as this was an exclusive for Women, we made the campaign all about them. I chose 3 models and chose to focus on the styling of outfits to compliment each of the Jordan 1’s. No need for a crazy set build - the Jordan’s speak for themselves. This campaign was rolled out across social and e-commerce.

ROLES
Client: Air Jordan / Footasylum
Creative & Art Direction: Mario Vaz
Production: Nick Gee
Photography: Phill Splaine
Styling: Alissa O’Malley
Retouching: Si Shirley
Models: Tia / Sasha / Aisha