JORDAN 1 LASER BLUE

CHALLENGE
Pull together a last minute creative campaign to launch the Jordan 1 Laser Blue duo. Create a campaign for the Jordan 1 Laser Blue to cover social and e-commerce for Footasylum.

EXECUTION
There was a scramble to launch this campaign at the last minute, so I had to pull together whatever resources I had. The main focus of the sneakers are the colours, so I created a simple set of props and backdrop that complimented the colour-ways. I made use of my design skills in order to elevate the set by creating a set of bold, punchy and fun posters, which became the hero imagery for the campaign. As a result (to hype), the sneakers sold out within minutes.

ROLES
Client: Air Jordan / Footasylum
Creative & Art Direction: Mario Vaz
Production: Nick Gee
Photography: Phill Splaine
Styling: Alissa O’Malley
Retouching: Si Shirley
Models: Roncliff / Keenan