CHALLENGE
Métissier Paris is a lifestyle brand making luxury apparel affordable to the high-street consumer. These consumers are fashion aware but not fashion educated. Launch an Autumn/Winter apparel campaign for Métissier Paris.

EXECUTION
Keep it simple. This campaign required two things: 1. The apparel, and 2. A premium location. I chose to find a modern house that featured clean architectural lines to create a premium aesthetic to the shoot. As the apparel was part of an autumn/winter collection, I wanted to feature natural tones from the interior and exterior of the house. The brief to my team was simple: Focus on making the product look good. Key things to consider were having a bold and confident attitude across the models and their poses. Photography needed to be clean and crisp with a focus on the product. This campaign was rolled out across social, e-commerce and retail.

ROLES
Client: Métissier Paris
Creative & Art Direction: Mario Vaz
Production: Beth Spellacy
Photography: Phill Splaine
Styling: Alissa O’Malley
Retouching: Si Shirley
Models: Jack / Addis / Harry