CHALLENGE
To launch a collection the Air Max 2090 for Nike & Footasylum.

EXECUTION
Introducing Nike's shoe of the future - the Air Max 2090. Taking classic Nike heritage and colliding it with sneaker technology of the future, this release from the Swoosh is a glimpse into trending footwear for 2090. This full service campaign brought together the madness that is Bike Life. I wanted to spotlight the area of Wembley, London as an area of development - a place with so much heritage but also a notorious area for future development. We let Bike Life loose and captured them in pulling some insane tricks and getting into trouble around the building sites.

ROLES
Client: Nike / Footasylum
Creative & Art Direction: Mario Vaz
Production: Nick Gee & Liv Johnson
Photography: Phill Splaine
Videography: Elliot Holbrow / Jessy Busgeeth
Music: Lolingo
Styling: Alissa O’Malley
Retouching: Si Shirley
Talent: Ryan Taylor / Jake 100 / Tray Rides / Ruby Bailey / PK Sach / Kid Wild