CHALLENGE
To mark the end of the COVID-19 lockdown by launching a campaign for Nike and Footasylum Women’s that celebrates female empowerment and the world coming back together.

EXECUTION
The COVID-19 lockdown lasted a long time and pulling this campaign together had it’s own set of challenges due to the restrictions that were still in place. The production team ensured that lockdown rules were undertaken with only a certain amount of people being allowed on set at one time, that masks were worn and that we shot in open areas as opposed to enclosed spaces - all healthy and safety measures had to be considered. I decided to use this shoot to reminisce on the way people explored the outdoors during lockdown. But now that we can finally come back together we took 3 of our models to style Nike’s outerwear amongst the vast outdoors.

ROLES
Client: Nike / Footasylum
Creative & Art Direction: Mario Vaz / Tom Appleton
Production: Beth Spellacy
Photography: Phill Splaine
Videography: Elliot Holbrow / Jessy Bugseeth
Retouching: Si Shirley
Models: Tia / Sasha / Montana