ADIDAS SUPERSTAR 2020
CHALLENGE
To follow on from the Adidas global Superstar campaign but with a focus on the Footasylum consumer. Launch a full service campaign across retail, social and e-commerce that celebrates 50 years of the Adidas Superstar.
EXECUTION
Since it’s inception the Superstar shoe has stood for creativity and freedom of expression. I brought this campaign to life by combining mixed media to create the ultimate celebration. A combination of photography and illustration was brought together to create the hero imagery across digital and retail. I briefed our videographer and motion designer to create a bold, whacky, cut-n-paste style campaign video that would be sure to turn heads when displayed across all of Footasylums storefronts across the UK.
ROLES
Client: Adidas / Footasylum
Creative & Art Direction: Mario Vaz
Production: Nick Gee
Photography: Jennifer Jukes
Illustration: TJ Nicklin
Videography: Elliot Holbrow
Animation: Anton Fullerton
Styling: Heather Croston / Alissa O’Malley
Retouching: Si Shirley
Models: Bushy / Sasha