CHALLENGE
Expand on Nike’s global Blazer campaign but with a focus on the Footasylum consumer. Create a full service campaign that covers social, retail and e-commerce platforms.

EXECUTION
The Blazer is celebrated as the ultimate blank canvas for self expression. As an extension of Nike’s global campaign I chose to focus more on the styling and how to bring out the distinctive personality of each model. The focus in creative direction for this campaign was about directing the models in a way that made them comfortable enough and to be authentic in themselves in order to be true and natural in front of the camera. The campaign was featured across e-commerce and social assets, as well as on in-store POS and storefronts for Footasylum.

ROLES
Client: Nike / Footasylum
Creative & Art Direction: Mario Vaz
Production: Beth Spellacy
Photography: Phill Splaine
Videography: Tom Hancox
Video Edit: Mario Vaz
Styling: Alissa O’Malley
Retouching: Si Shirley
Talent: Isla / Sid