NIKE DUNK X UGLY BENNY

CHALLENGE
To launch a series of Nike Dunk sneakers for Footasylum as part of a hyper-local campaign.

EXECUTION
The Dunk - made for the cool kids. We collaborated with artist and designer, Ugly Benny, to launch a new range of Dunks for Nike & Footasylum. The campaign covered a day in the life of Ugly Benny, showing his home, neighbourhood and creative studio. This campaign was rolled out across social and e-commerce.

ROLES
Client: Nike / Footasylum
Creative & Art Direction: Mario Vaz
Production: Liv Johnson
Photography: Phill Splaine / Jennifer Jukes
Styling: Alissa O’Malley
Retouching: Si Shirley
Talent: Ugly Benny