THE NORTH FACE NUPTSE

CHALLENGE
Revive a classic hiking jacket but position for the Footasylum consumer. Create a campaign for the The North Face Nuptse to cover social, retail and e-commerce for Footasylum.

EXECUTION
Designed for mountains but made for the streets. The return of the Nuptse was made popular again by Jamie (played by Michael Ward) on Top Boy, so it only seemed right that we captured his same disruptive energy right on the busy streets of Paris. “Never stop exploring.” said TNF - so we did just that. The full service campaign was rolled out across print and digital assets for Footasylum as part of their main AW Jackets campaign.

ROLES
Client: The North Face / Footasylum
Creative & Art Direction: Mario Vaz
Production: Nick Gee
Photography: Phill Splaine / Jennifer Jukes
Styling: Heather Croston
Retouching: Si Shirley
Models: Even / Ayo / Ace

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